Emir Kusturica is worldwide famous Serbian film maker. He has competed at the Cannes Film Festival on five occasions and won the Palme d'Or twice. He is also famous for his musical career as a part of the music band called "The No Smoking Orchestra". Emir Kusturica teamed up with “Raketa” Creative Studio to create a new "Raketa" watches in honor of 100th anniversary of Russian Avant-Garde.
Emir Kusturica and Jacques von Polier were accompanied by Monica Bellucci while having the final meeting discussing the design of new watch model. The actress was delighted by the look of Avant-Garde model. “Amazing watch! The design is so Russian! I love it!” — she exclaimed.
“Raketa-Avant-Garde” is the new model of Petrodvorets Watch Factory with the bright design in the best traditions of Russian Avant-garde. The hands in the shape of circles and triangles are running on the dial. The energy for it is generated by the unique movement "Raketa-Avtomat". It is the first time in 30 years that Russia comes up with a new automatic self-winding movement.
Russian Avant-Garde is significantly important style for the whole contemporary art. Wassily Kandinsky, Kazimir Malevich and Vladimir Mayakovsky are the founding fathers of Avant-Garde art. All of them can be defined as founders of the contemporary art.
The Petrodvorets Watch Factory "Raketa", Russia’s oldest factory, was founded by Peter the Great in 1721. The Factory is producing watches under the brand "Pobeda" (Victory) since the End of World War II. In 1961 the brand "Raketa" was launched in honor of Russian cosmonaut Yuri Gagarin.
The Petrodvorets Watch Factory is one of the rare watch factories in the world that fully manufactures its own movements from A to Z, including hairspring and escapement.